Multinational Apparel Brands Entering Brazil Despite Entry Barriers

Brazil has been relatively untapped in the last five years by major multinational apparel companies due to the many entry barriers in the country. Weak infrastructure, high taxation on imports and soaring logistical costs were enough to delay apparel companies until now. Brazil’s economic boom is drawing the likes of Gap, Forever 21 and H&M into the country in 2014, although analysts speculate the growth is starting to subside.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.