Multinational Grocery Companies to enter Kazakhstan

Several multinational grocery retailers plan to enter the Kazakhstan market in the near future, including French grocery retailers Auchan and Carrefour. Kazakhstan is enjoying an inflow of foreign direct investment and political stability, which is leading to multinational retailers eyeing the country. The retailing market in Kazakhstan is not yet saturated, and in general the entrance of multinational players will have a positive effect on the development of modern grocery retailing as increased competition will stimulate existing companies to invest more in marketing and innovation.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.