Multisensory Branding: Mastercard CMO | Raja Rajamannar

Raja Rajamannar, the Chief Marketing Officer at Mastercard, shares his thoughts about building a brand in today’s world. Raja discusses his career journey spanning everything from consumer packaged goods to financial services and technology. A pioneer in the field of marketing, Raja introduces the concept of “multisensory branding” and describes how Mastercard has developed a sonic brand that captures its identity. Raja also discusses the 2019 re-branding of Mastercard and explores the changing role of the CMO today. Raja Rajamannar is the Chief Marketing and Communications Officer and President of the healthcare business for Mastercard. Prior to Mastercard, Raja held executive leadership roles in healthcare, financial services, and consumer packaged goods industries. Raja received an MBA from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in chemical engineering from Osmania University in Hyderabad, India. Links from the Episode at presentvaluepodcast.com LinkedIn: Raja Rajamannar Twitter: @RajaRajamannar YouTube: “Merry Go Round” Song