Multisensuales Marketing

from marketing-BÖRSE Podcast · host Prof. Dr. Heinricht Holland

Menschen erleben ihre Umwelt und damit auch die Markenwelt mit allen fünf Sinnen, daher sehen, hören, fühlen, riechen und schmecken sie eine Marke, wenn auch nicht in allen Dimensionen gezielt gesteuert. Vier der fünf Sinne werden in der Markenkommunikation meist dem Zufall überlassen, dadurch werden erhebliche Potenziale verschenkt, eine Marke besser bekannt zu machen und sie auf eine einzigartige Weise im Gedächtnis der Kunden zu verankern.

Episode metadata supplied by the publisher feed · Published Sep 20, 2013

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