Mural Pricing Mistakes That Cost Artists Thousands (And How to Fix Them)

Pricing your work is your favorite guessing game, you say? Don’t worry. For most artists, it’s their least favorite - and frankly, it shouldn’t have to feel like one. This minisode gets real about the messy middle between undercharging, overthinking, and learning the hard way, with honest perspective from Alli K Design, the Off the Walls Murals team, and Kyle Mosher. From showing up to walls way bigger than expected to losing thousands on early mistakes no one warns you about, these are the moments that actually shape how artists start pricing with confidence. What comes through isn’t a perfect formula (because there isn’t one), but something more useful: a grounded way to think about your numbers, your time, and your value, built through curiosity, community, and experience. If you’ve ever second-guessed a quote or wondered if you’re doing it “right,” this one will feel like a conversation you didn’t know you needed.In this episode, you’ll hear:Why pricing murals will never be a plug-and-play formula, and what to do insteadHow Alli K approaches pricing through curiosity, community, and asking better questionsWhat a certain muralist learned about time, energy, and setting boundaries (including charging for site visits)The real cost of early business mistakes… and how Kyle Mosher turned them into better systemsWhy outsourcing the parts of your business you avoid can actually make you more moneyHow to balance being the artist and the operator without burning outThe bigger vision behind Off The Walls Murals’ work – and how pricing well allows you to give back in a sustainable wayHit rewind on these episodes:Setting Your Prices as an Artist with Alli K DesignBooking Brand Collabs with Artist Kyle MosherBuilding a Creative Business with Your Best Friend feat. Caroline & Tianna of Off the Walls MuralsResources mentioned:Make-A-Wish FoundationUnited WayChildren in CrisisWelcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project. Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.Connect with Zibra: WebsiteInstagramTikTokFacebook YouTubeBlog