Murder on the dance-floor - why your organization needs innovation routines

Why does innovation often feel like awkward "dad-dancing" at a party? Because repeating success requires more than just luck—it demands disciplined innovation routines. This podcast uses the metaphor of dance to explain how organizations create value from ideas through practiced, shared behavior patterns , from searching for opportunities to developing prototypes. But the "music"—the external market environment—is constantly changing. When new technology or new rules emerge, static routines will fail.That's why organizations need 'Dynamic capability'—the meta-skill to step back and deliberately review, refresh, or completely replace their existing routines. We look at companies like 3M and P&G, who have maintained success by constantly upgrading their deep-seated routines. P&G famously shifted its routines to source 50% of its innovation externally, adapting to a changing landscape.We also examine two humanitarian heroes: Field Ready, which augmented its high-tech 3D printing routine with local, low-tech skills for co-creation , and Translators without Borders (TWB), which switched from a manual, in-person model to a high-speed crowdsourcing platform. The lesson is universal: build strong routines, but build the dynamic capability to change them when the market demands a new move. Watch to learn how to choreograph your long-term success!(You can find a transcript here)