Murder Your Marketing, what your brewery can learn from Liquid Death!

What made Liquid Death such a powerful brand and what can breweries actually learn from it?In this episode of Branding for Breweries, Tim the Brand Weaver talks with Oli Russell-Cowan, former international lifestyle marketing lead at Liquid Death, about how brands build cultural relevance, community, and attention far beyond the product itself.This conversation explores what independent breweries can take from Liquid Death’s rise and how to apply those lessons in a practical way.We cover:• Why strong brands are bigger than the liquid• How to identify the right audience for your brewery• Why going deep matters more than going wide• How brands build relevance through culture and community• What breweries can learn from Liquid Death’s humour and entertainment approach• How to use merch, partnerships and events more effectively• Why trying to appeal to everyone weakens your brand• How small breweries can create stronger buzz without huge budgetsIf you are a brewery owner, founder, marketer or brand builder looking to create a more distinctive beer brand, this episode is packed with useful ideas.Follow Branding for Breweries for more practical insights on brewery branding, marketing and growth.KeywordsLiquid Death, brewery branding, beer marketing, brewery brand strategy, craft beer marketing, brand positioning, brewery growth, beer brand identity, independent brewery marketing, brewery audience building