MusclePharm Has a New CEO | Can Eric Hillman Transform the Sports Nutrition Brand?

MusclePharm (OTCMKTS: MSLP) has a new CEO and every supplement industry veteran will recognize his name. At the time of filming this content, the CEO change isn't exactly public information yet, but I can confirm that it's Eric Hillman. Who is "Big E", which he has been signing off on MusclePharm social media interactions? Eric Hillman is the co-founder of the supplement industry distributor Europa Sports Products (now known as Europa Sports Partners). After acquiring its second-largest competitor Lone Star Distribution in 2016, the combined revenue of the company reached around half a billion dollars. So, even though Europa Sports Partners is much smaller today, Eric Hillman is a strong businessman and has value here as the CEO. I give him all my respect for what he built at Europa Sports Products and the overall impact he had in building and growing the sports and active nutrition market. But the MusclePharm that Eric Hillman is being handed needs A LOT. The chance of getting back to the heyday of MusclePharm, both in influence/impact and revenue, is a statistical anomaly, but even clawing back to the level of the last few years will be extremely tough. So, I'll explore what went wrong during the Ryan Dexler era at MusclePharm and explain if I believe Eric Hillman really help turn the company around.  Disclaimer: I kept this "short and sweet" because there’s going to be a part 2. Don’t ding me for the cliffhanger, but for ethical reasons I’m not going to disclose until I see public mentions. Europa Sports Products (May 2021 Content) FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall