MusclePharm is Entering the Energy Drinks Market Again...

MusclePharm announces it’s re-entering the energy beverage space in conjunction with its latest earnings and I’m still sitting here confused if I’m being completely honest. For those unaware, MusclePharm had energy drinks in the mid-2010s under the Energy Sport and Energy Sport Zero offerings. While I thought the product was decent at the time, it never took off likely due to outside factors that likely surrounded a poor sales/distribution strategy and team execution. This time around, MusclePharm is attempting to circumvent the previous issue by partnering with a energy beverage industry veteran. Assuming the sales/distribution strategy and team execution will be better this time, why am I still bearish on the idea? Additionally, why do I believe a clause in the new CFO's employment contract could mean that MusclePharm is positioning itself to be an acquisition target in the next two years?