Mushroom-Infused Whisky?! Kelley Duggan’s Wild New Take on Flavour & Experience

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with Kelley Duggan, founder of Bewilder Bewilder — a truly unique brand pushing the boundaries of what whisky can be. Kelley shares her journey from hospitality and business development into launching one of the most unconventional whisky concepts out there: a wild forest mushroom-infused whisky. This isn’t just about flavour — it’s about experience, creativity, and redefining how we connect with what we drink. The conversation dives into the inspiration behind the brand, the science and experimentation involved in mushroom infusion, and the challenges of building something completely new in a traditional, male-dominated industry. Kelley also opens up about the realities of starting from scratch, navigating distribution, and turning a bold idea into a growing business. This episode is a must-listen for anyone interested in whisky innovation, brand building, or thinking differently about opportunity in the spirits industry. To find out more about Kelley and Bewilder Bewilder: Website: https://www.bewilderbewilder.com e-mail: [email protected] Instagram: https://www.instagram.com/bewilderbewilder Facebook: https://www.facebook.com/bewilderbewilderwhiskey   And to explore how whisky can play a role in long-term wealth strategies: https://whiskywealthmastery.com/free