Music Ally Focus #14: Paid podcast subscriptions by Apple and Spotify – and how artists can use them for new, creative income streams

Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. Apple has just announced its new show-level podcast subscriptions. Spotify also plans to announce its own similar offering, having invested heavily in podcasting in the last few years. So what does it mean for musicians and songwriters? Could show-level podcast subscriptions mean musician podcasters start creating their own paywalls with exclusive content – possibly including paywalled music too? Should artists create non-music audio that listeners will play for? Could you even release music as "a podcast" and make more money? Stu 'n' Joe dig in... Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe 👋 Sign up for Music Ally’s free weekly newsletter, The Knowledge – an at-a-glance overview of the whirling, weird maelstrom that is the modern music industry: musically.lnk.to/knowledgepo Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb