Music Ally Focus #34: what coming music/tech is most exciting and how will it change the music business? VC investors Rishi Patel and John Acquaviva of Plus Eight Equity Partners share their thoughts

Music Ally has just published its Q3 2021 report, which focused on music/tech startups. For the report, we spoke to Rishi Patel and John Acquaviva of music/tech investors Plus Eight Equity about how they see the future of the industry, and they kindly agreed to dig deeper into their thoughts in this podcast. Rishi and John explain to Music Ally's Joe Sparrow how the creator economy is a huge focus for them; how the incumbent music business companies “have a gun to their heads” and will be forced to adapt quickly to rapidly-evolving technology; how realistic uses of NFTs in music will likely be for digitised collector editions of music and merch; and how the “wildcard” is the metaverse – and how that may in turn drive up the value of NFTs. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb