Music Ally Focus #35: want to understand the Indian music markets in 2021? Start here: Amit Gurbaxani, music industry journalist, gives us his expert insight

Special guest Amit Gurbaxani recently wrote an article for us on the Indian All About Music music industry conference, and here, he gives us his expert insight into the Indian music markets. He chatted to Joe Sparrow about three of the key topics, and answered some questions submitted via social media. He spoke about how there is appetite – and money – for international touring acts in India, but not a live venue infrastructure yet; how Indian music is not just about Bollywood and that regional pop is enormous – and can be truly measured for the first time; and much more. It's a fascinating insight into India's multi-faceted music markets. Here are the articles written by Amit that were mentioned in the podcast: How a Canadian Punjabi hip-hop song became Spotify India’s biggest hit: musically.com/2021/08/02/big-bang-reads-how-a-canadian-punjabi-hip-hop-song-became-spotify-indias-biggest-hit Spotlight on India: the rapid growth of regional Indian language music: musically.com/2021/08/02/spotlight-on-india-the-rapid-growth-of-regional-indian-language-music Independent music, not Bollywood, may be India’s global crossover: musically.com/2021/03/08/independent-music-not-bollywood-may-be-indias-global-crossover 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb