Music Ally Focus #36: Chris Howard, CEO of The Rattle explains why "music-tech is really, really, really boring" – and why the future for many artists is as the "CEO of their own small enterprises"

Music Ally recently published its Q3 2021 report, which focused on music/tech startups and the future fo the music industry. In the report, we spoke to Chris Howard, serial entrepreuer, and CEO of The Rattle, which operates in London, Los Angeles and New York City. The Rattle stands “as a counter-culture to the traditional music and startup industries,” and what Howard said in our report - in particular his critique of the music industry’s (in)ability to engage with technology – ruffled a few feathers. So obviously, we asked him back to expand on his thoughts. In this podcast, he explains why he said that music tech is "really really really boring" and how artists are going to start viewing themselves as the CEOs of their own small enterprises – which creates many more options and entirely new business models using technology adjacent to the music industry.  Here's our interview with Rishi Patel and John Acquaviva of Plus Eight Equity Partners. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb