Music Ally Focus #42: Christine Osazuwa, Strategy Director for Pollen Presents, talks about turning artist-fan engagement into income in 2022

The long-held assumption is that artists make music, and that music is then the core connection between the artist and the fan – as well as the thing that is monetised. But that paradigm is rapidly changing. Christine Osazuwa, Strategy Director for Pollen Presents, speaks to Music Ally's Editor Joe Sparrow about how artists can and should seek new streams of income outside of the traditional sources of recording royalties and live tickets/merch – and how to connect with fans using platforms that allow direct relationships, and allow monetisation of the fandom itself via subscriptions, tips and exclusive offers. Christine is also founder of  Measure of Music – part conference, part hackathon – which is happening in February (https://measureofmusic.com) and she is moderating at the NY:LON Connect conference (nylonconnect.com), which returns for its sixth edition online over January 18-21 2022. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb