Music Ally Focus #46: Why are so many billions being spent on music catalogue? Penny Fractions' David Turner explains why alternative investment companies are pouring big money into music rights.

New money is pouring into the music industry: giant alternative asset management companies like Blackstone and KKR, are partnering with the likes of Hipgnosis and BMG to purchase music catalogue at great expense. But... why? Are they suddenly interested in buying some cool rock songs for some reason? Have they run out of other places to invest money in times of very low interest rates? Or have they spotted that music is undervalued? Music Ally's Joe Sparrow chats to journalist and analyst David Turner of music industry newsletter Penny Fractions, and he talks in depth about why on earth are these companies are suddenly pouring billions of dollars into music. David has some fascinating theories, and brings insight that has resulted from years of his own research. Penny Fractions: https://pennyfractions.ghost.io (Plus, a fishy world record)  BTW – if you are interested in this topic, be sure to check out Focus Episode #38 (one of our most popular podcasts of 2021) where I discussed investments into music rights with music-tech strategist Dan Fowler, and how these giant investments could eventually buy enough catalogue to challenge traditional publishers. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb