Music Ally Focus #52: Max Shand, of music NFT platform Serenade, discusses a tangible, fan-friendly future for music NFTs – and how they may help artists feel like artists again, not T shirt makers

The music NFT bubble has not popped as some predicted, but it has deflated dramatically since it’s STONK-stastic peak in early 2021. The music-related NFT business is now settling into something more affordable, practical, and dare we say it, mundane. So we invited Max Shand, of the music NFT platform Serenade, to talk about it. Serenade has partnered with a number of music industry institutions and artists – and Max explains what a longer-term Music NFT landscape will look like, and what opportunities exist there for artists. He also talks about how he believes NFTs will empower fandom, stop artists from feeling like T-shirt makers first, and artists second, and his own extensive Orchestral Manoeuvres In The Dark collection of merch. This is another episode in a new series of shows that dig into the burgeoning web3 space, and the new concepts, ideas, and conventions within it – and how they relate to the music business.  Serenade: https://serenade.co A Super Furry Animals NFT on Serenade: https://serenade.co/products/116022 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb