Music Ally Focus #65: How can music businesses partner with blockchain companies, and what should – and shouldn't – they tokenise? We talk to Blockchain technology company Blockpool to find out.

We’ve spoken a lot about what music business web3 projects are, what artists can get out of them, what fans want in them and what the future may hold – but what about the actual underlying technology? And how do you get started with this famously complex tech? We’ve invited Tim Shank, CTO of Blockpool, and Brian Scudder, Head of Communications, to explain more. They say that now is the time to experiment with web3 tech and NFTs. We wanted to know how music businesses can partner with blockchain companies and about the actual blockchain technology itself: which projects should/shouldn’t be tokenised/blockchainified, how to pick the right form of token/partner, what other considerations there might be. This is another podcast in a series that digs into the burgeoning web3 space’s new concepts, ideas, and conventions and how they relate to the music business. Blockpool: https://blockpool.eu/ Brian Scudder: linkedin.com/in/brianscudder ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb