Music Discovery, Brands and Artists, and Building Better Habits | with Esther Calloway

Today’s guest is booking agent, entrepreneur, author, and habit coach Esther Calloway. Currently Esther is an Artist Booking Operations Manager for Sofar Sounds as well as the founder of her own booking and talent-buying agency E. Calloway Management. She’s an active member of the Recording Academy Texas Chapter and a business leader in the Dallas area. We chat about what makes a brand and artist a match, routing a successful tour, running your music career like a business, and how to build better habits.In this episode we'll dig in on...Music talent buying for events and festivalsData that helps independent artists book more showsBuilding your local presenceTouring best practicesWorking for Sofar SoundsThe importance of tracking your ticket salesBeing prepared for your opportunitiesThe importance of an accountability partnerHabit buildingWhat to have on your merch tableMentioned in the Episode:"The 61 Day Challenge to Better Habits" by Esther Calloway"Atomic Habits" by James ClearTravis' Intro: Sprint Goal ChallengeLearn More About Esther Calloway and SOFAR Sounds...Website: https://www.ecallowaymanagement.com/Linked In: https://www.linkedin.com/in/esther-calloway-55447495SOFAR Sounds: https://www.sofarsounds.com/Apply to Play a SOFAR Show - HERE📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Esther CallowayHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference