Music Heals, Kinship Reveals

Nicole Palsa is a journalist, marketer, and genealogist who has spent her career watching technology reshape the music industry and the world of family history research. The country music industry has been turned inside out by streaming, social media, and algorithmic discovery — and Nicole has witnessed that transformation from inside the industry for over a decade. At the same time, she uses technology as a practitioner: gathering and organizing research, capturing interviews and oral history, creating and publishing multimedia, building family trees, navigating genealogical databases, and analyzing genetic genealogy data through DNA testing services. This episode is a conversation about technology through the eyes of a storyteller — what it's doing to the music industry she loves, what it enables for people trying to find where they come from, and what gets lost when the algorithm replaces the human voice.Recorded by ROC Vox Recording and Production, Rochester, NYwww.rocvox.com