music marketing, in balance • ben tatlow • grow series

Today we have a sneak peek into exciting things to come - a taste of Ben Tatlow's inaugural 'music business 101' all:ambient course! Based on his extensive professional background in brand management and digital marketing, Echoes Blue Music label director Ben Tatlow explores two key frameworks that can help shape how you view your music marketing. These will help keep each type of promotional activity you undertake in balance, and ultimately in service to the overall goal of building a sustainable music business.In this thought-provoking episode Ben breaks down the listener journey from awareness to becoming a core fan of your music, as well as diving into paid, owned, and earned promotional opportunities.We're still in the process of finalising the all:ambient 'courses' launch, but are very very pleased to provide you with the first look at what's to come!The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ all:ambient Discord server⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is now live! Come join the community & conversation with a bunch of like-minded artists & creators. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join us here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – you'll need to create a Discord account if you've never done so – and welcome to the all:ambient family!the all:ambient podcast is an inside look at the incredible artists in ambient music, digging into creative processes, hearing untold stories, and following the rabbit trail to wherever that conversation may lead.Don't forget to leave a review and text a friend or fellow musician about the podcast. We really appreciate it!