Music Marketing Today with Christo

In this episode of In The Mix, host Ravenn Sanders sits down with Christo Martin Hernandez, a first-generation student at the University of Southern California currently working in the streaming department at Concord Music Publishing.Christo shares insight into the world of music marketing and streaming, breaking down what really happens after a song is released and how music reaches audiences today. From strategy and timing to the role of playlists and algorithms, this conversation explores the often unseen work behind a song’s success.Beyond the technical side, Christo also speaks on the importance of storytelling in music and how it shapes the way listeners connect with artists. He reflects on his journey navigating the industry through experiences with organizations like the Recording Academy, CAA, and Concord, offering perspective on building a path as a first-generation student in the music space.This episode highlights the intersection of creativity, strategy, and impact — and what it means to help shape the sound of today’s music from behind the scenes.🎧 In The Mix spotlights the people behind the sound, giving emerging creatives a platform to share their stories and perspectives within the music industry.