Music, Money and the Super Bowl - Musonomics

What this episode covers

Super Bowl 50 is this weekend, and on this episode of Musonomics, NYU Steinhardt Professor Larry Miller examines music's relationship to the NFL's biggest day. We'll take a look back at some classic ads to see how and why the Super Bowl became so important to advertisers, and Josh Rabinowitz of Grey Advertising sheds light on how music works in Super Bowl ads. Then it's on to the halftime show and a chat with Ed Christman of Billboard about the show's marketing power -- and how a half time show performance drives the sale of records, downloads and streams.

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Musonomics Podcast Larry Miller Musonomics is a twice-monthly podcast about the business of the music and culture industries. Hosted by Larry Miller and produced with support from the NYU Steinhardt Music Business Program, we use data, music and interviews with newsmakers and analysts to provide insight into what's happening now -- and what's coming next.

Frequently Asked Questions

How long is this episode of Musonomics?

This episode is 18 minutes long.

When was this Musonomics episode published?

This episode was published on February 4, 2016.

What is this episode about?

Super Bowl 50 is this weekend, and on this episode of Musonomics, NYU Steinhardt Professor Larry Miller examines music's relationship to the NFL's biggest day. We'll take a look back at some classic ads to see how and why the Super Bowl became so...

Can I download this Musonomics episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.