Music, Movement & Multicultural Magic: How Julia Horne Built a Business by Accident

That’s the question Julia Horne found herself asking—14 years after turning a nursery sing-along into one of the most joyful, multicultural early years programs in London. She wasn’t trying to become an entrepreneur. She was a singer, a mum, and a volunteer with a knack for connecting through music. But one forgotten playlist (hello ADHD), a car full of reggae and calypso CDs, and a very enthusiastic group of toddlers later… Juma’s Journeys was born. Fast-forward over a decade, and Julia’s created something remarkable: 🦁 A signature character (Juma the Lion!) 🌍 A monthly travel-the-world class for kids aged 0–5 🎶 A curriculum that celebrates global music, sensory play, and imagination 📦 48+ multicultural lesson plans—with parents begging for more But the real story? It’s what happens when a founder finally sees her idea for what it really is—not just a local class, but a movement. One with global legs. In this Fearless and Flawed episode, we talk about: 🦁 Turning passion into a franchise model 🦁 Why kids’ classes are really about educating parents 🦁 Pricing, planning, and growing after you’ve already succeeded 🦁 How to show up, even when you don’t feel “business-minded” 🦁 The big vision: Juma boxes, Juma shows, and cultural experiences in every living room Julia’s story is proof that you don’t need a pitch deck or an MBA to create something powerful—you need a spark, a map, and a parachute (literally… she has one). ✨ Listen to the full episode in the comments—and bring your whole imagination with you.