Music Producer SerGIO Fertitta and the Power of Self-Invention

Music producer SerGIO Fertitta talks to Alex Johnson about his career both sides of the Atlantic, in L.A. as well as in Europe. With a versatile list of clientele including Coolio, Snoop Dogg, Jermaine Jackson, Shaggy, Bro-Sis, Gianna Nanini, HRGiger and many others, SerGIO has expanded the producing business into musicals, film scores, and recently wrote the music to the successful Android game "3rd Eye". "You have to reinvent yourself." SerGIO says "and to get recognised as a producer in this digital age, build your brand." Entirely designed as a promotional tool, SerGIO created the forthcoming album "The Spaced-Out Adventures of Sir GIO aka. GIOBOT" musically and as a comic. Be the first to hear a few bars here, and check it out the video clip "SerGIO Fertitta / Spaced Out Theme 4" on YouTube. Enjoy this podcast interview! SerGIO Fertitta for Different Swing Entertainment at www.sergiofertitta.com; Alex Johnson for SevenBeland.com and www.koolwritings.com, August 2011