Music streams hit nearly 5 trillion in 2024

Global music streaming reached a record 4.8 trillion streams in 2024, a 14% increase from the previous year. Pop music experienced significant growth, driven largely by female artists like Taylor Swift, Billie Eilish, and Sabrina Carpenter. While Latin music initially led in growth during the first half of the year, pop ultimately took the top spot by year's end. Despite pop's dominance, R&B and hip-hop remained the leading genres in the U.S., and Regional Mexican music emerged as the largest Latin subgenre. The overall trend indicates a continued rise in music streaming across various genres.