Music to Marketing. Naturally.

I always love talking shop with other agency owners. In this intriguing episode, I interview John Smiddy, founder, president and chief strategist at LeadPlan Marketing in Michigan. He's also the author of the book Stop Guessing Start Marketing and the host of The Marketing Fundamentals Podcast. John got his start in the music business, touring around the country with a variety of bands, promoting products at those shows and realizing that as much as he enjoyed playing music, he really loved the marketing side of it. Listen in as John shares the logic behind his P5 marketing strategy, how to build a strong brand identity and how to scale a business through effective marketing. We also get into the digital marketing landscape and where we see it going into the future.