EPISODE · May 15, 2026 · 25 MIN
Muss B2B mehr wie B2C Marketing werden? | Marketing on Fire #361
from Marketing on fire · host Robin Heintze
B2B-Marketing entwickelt sich rasant: Digitale Customer Journeys, datengetriebenes Marketing und höhere Erwartungen an Service verändern den Vertrieb nachhaltig. Patrick Schwarz erklärt in der ersten Folge einer vierteiligen Podcast-Serie, welche Entwicklungen Unternehmen jetzt verstehen müssen, um langfristig wettbewerbsfähig zu bleiben.
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Muss B2B mehr wie B2C Marketing werden? | Marketing on Fire #361
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