Mustaches, MMM and MTA
from Attribution Nation
Michael Kaminsky, CEO of Recast, joins us to share his take on attribution vs. MMM, where he says, MMM may just be the WORST way to measure marketing. Hear more from Michael on how perfection hurts marketers who need to make decisions and questions to ask your potential MMM vendor.
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Frequently asked questions
How long is this episode of Attribution Nation?
This episode is 54 minutes long.
When was this Attribution Nation episode published?
This episode was published on July 31, 2024.
Can I download this Attribution Nation episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.