Mut.Macher.Marke. 12/14: Progress over Perfection – Kerstin Köder

„Mut.Macher.Marke.“ ist eine Kooperation der Initiative Marke Deutschland, des Bundesverbands Marketing Clubs und asap:digital.Die Idee: Alle zwei Wochen erscheint eine neue der 14 Folgen – zu hören und zu sehen auf den Kanälen von asap:digital.Und darum geht es dieses Mal:Kerstin Köder, CMO Middle & Eastern Europe von SAP, spricht mit Martin Boeing-Messing darüber, warum Deutschland bei Digitalisierung und KI weniger Perfektion und mehr Tempo braucht.Am Beispiel großer Transformationen bei SAP zeigt sie, warum 70 oder 80 Prozent manchmal genug sind, um loszulegen. Es geht um Führung in Veränderungsprozessen, den Umgang mit Zweifel und Widerstand – und darum, unterwegs zu lernen und nachzujustieren, statt vor dem Start schon jede Antwort haben zu wollen. Hosted on Acast. See acast.com/privacy for more information.

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Mut.Macher.Marke. 12/14: Progress over Perfection – Kerstin Köder

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