Mut.Macher.Marke. 9/14: Loslegen, denn 80 ist das neue 10...

What this episode covers

„Mut.Macher.Marke.“ ist eine Kooperation der Initiative Marke Deutschland, des Bundesverbands Marketing Clubs und asap:digital.Die Idee: Alle zwei Wochen erscheint eine neue der 14 Folgen – zu hören und zu sehen auf den Kanälen von asap:digital.Und darum geht es dieses Mal:Andrea Spielmann, CMO von Lorenz Snacks, spricht mit Martin Boeing-Messing darüber, wie eine Marke mit langer Geschichte für neue Zielgruppen relevant bleibt.Am Beispiel von NicNac's zeigt sie, warum Marken heute unterhalten, zuhören und kulturelle Relevanz aufbauen müssen. Es geht um TikTok, Next Level Rap, Vertrauen ins Team und den Mut, loszulegen, bevor alles perfekt ist. Ihr Satz dazu: 80 ist das neue 100. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 13 minutes long.

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This episode was published on July 1, 2026.

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„Mut.Macher.Marke.“ ist eine Kooperation der Initiative Marke Deutschland, des Bundesverbands Marketing Clubs und asap:digital.Die Idee: Alle zwei Wochen erscheint eine neue der 14 Folgen – zu hören und zu sehen auf den Kanälen von asap:digital.Und...

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