Müzakerede ilk teklifi yapmanın önemi-çıpa etkisi (anchoring)

from Anlaşabiliriz-WeCanFindAWay · host WeCanFindAWay/Anlaşabiliriz

Bir müzakerede ilk teklifi yapmamamız, elimizi açık etmememiz söylenir. Oysa bir rakamı ilk telaffuz eden kişi, önerdiği sayı ne kadar düşük veya yüksek de olsa, karşı tarafın beklentilerini yönlendirebiliyor. Buna çıpa ya da demirleme etkisi deniyor.

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This episode was published on August 8, 2019.

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