MVP094: Hold The Line! One Star Reviews, Speculators, and Pricing To The Market

If you’ve been open for any length of time in this business you’ve probably run into someone who thinks they deserve a special deal. Maybe they’ve been a long time customer, maybe they’ve just rolled in off the street and feel like you owe them cheaper prices.At the moment of this recording there is a surge of speculation in the Pokémon market with a huge number of people buying up product in order to resell and flip on platforms like eBay and Facebook. Depending on who you ask, this is either a great opportunity for store owners to clean up, or a problem that’s going to create a lot of unhappy customers.Let's talk about how we should deal with speculators and crazy hot products in short supply, as well as the inevitable one star reviews and how we can use them as a marketing opportunity to reach your real customers.