EPISODE · Jun 30, 2022 · 54 MIN
MVRDV: How To Win Work (w/ Inger Kammeraat, Jan Knikker)
from Architecture & Engineering Business Strategies · host Monograph
Systems are essential to organizing your workplace and maintaining order during a project. But how can you build systems to win new work? In this Best Practice interview, MVRDV Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission and how they close the cycle at the end of each project.Interview TakeawaysDocument new systemsBuild a supportive cultureDon’t kill creativityUse PR to showcase your winsClose the project cycleCheck in regularlyAlign with the client’s goalsBalance profit with missionOverbook your projectsSet boundariesShow LinksConnect with Jan Knikker on LinkedIn or TwitterConnect with Inger Kammeraat on LinkedInCheck out MVRDVConnect with George Valdes on LinkedIn or TwitterConnect with Chris Morgan on LinkedIn Check out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph
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What this episode covers
What does organization have to do with landing new clients? Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker at MVRDV believe a well-structured workplace is the foundation you need to attract, win and retain your ideal clients. In this Best Practice interview, they explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission, and how they close the cycle at the end of each project.
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MVRDV: How To Win Work (w/ Inger Kammeraat, Jan Knikker)
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