MWWPR’s Rebecca Blinston-Jones on the PRmoment podcast

This week on The PRmoment podcast I’m catching up with Rebecca Blinston-Jones, UK managing director of MWWPR.MWWPR is a US-owned, mid-sized PR firm with revenues of $40-50m that employs around 250 people.In the UK it has revenues of £1.7m and employs around 20 people.Here is a taster of what Rebecca and I discussed: How her formative years at Text 100 played a huge part in Rebecca’s career 1.05 minsHow Rebecca met her husband at Text 100 1.40 minsHow Rebecca used to sign clients on the back of napkins during her time at Mantra PR How Mantra survived the dot.com crash and was then sold to Lowry Group and merged into Speed Communications. 4.30 minsHow Rebecca met and worked for Patrick Herridge at Mantra Communication, then they worked together at Parys Communications and then at MWWPR 6 minsHow Rebecca had equity in both Mantra and Parys - and why the trend of owners offering equity in exchange for fees is less popular than in the past 7 minsWhy Rebecca likes working for businesses when they are “early stage”  8.15 minsThe current “micro” acquisition trend in the UK PR market 10 minsHow PR firms are purchasing non-PR businesses 10.40 minsThe rise of independent mid-sized PR firms in London 11.40 minsHow in the US agencies have started setting up in tier 2 and tier 3 cities to address the cost of living in US big cities 13 minsWhy many mid-sized firms from the US have a “small” brand in London but big ambitions 14  minsRebecca talks about MWWPR acquisition plans 14.30 minsThe challenges of finding the right people for a senior team in London 20 minsThe risk of senior recruits going wrong 21.30 minsWhy Rebecca decided she wanted to become UK MD of MWWPR 25 minsWhy there needs to be equal childcare responsibility between a husband and wife 27 minsRebecca tells us about MWWPR’s growth plans for the UK business 30.30 mins