[MX] Conoce la estrategia de la cementera mexicana impulsando sus canales B2B y B2C, con Hugo César Miranda [215]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Contar con un canal de ventas digital no se limita solamente a productos destinados al cliente minorista o a ciertas verticales como moda, electrodomésticos o abarrotes, y #CEMEX lo sabe.  La cementera mexicana lanzó un sitio web para venta enfocado en atender a constructores, contratistas, arquitectos, emprendedores y público en general enfocado en todo tipo de obra, desde una banqueta hasta un gran edificio.   Hugo César Miranda Vallejo, #eCommerce and Digital Channels en CEMEX nos contará más sobre este canal online, cómo le ha funcionado a la marca y los logros que ha conseguido su portal.  Comencemos por tu historia Hugo, cuéntanos un poco sobre ti, tu evolución profesional hasta llegar a CEMEX. Enlaces de interés: 👉https://academy.marketing4ecommerce.net/

What this episode covers

Contar con un canal de ventas digital no se limita solamente a productos destinados al cliente minorista o a ciertas verticales como moda, electrodomésticos o abarrotes, y #CEMEX lo sabe. La cementera mexicana lanzó un sitio web para venta enfocado en atender a constructores, contratistas, arquitectos, emprendedores y público en general enfocado en todo tipo de obra, desde una banqueta hasta un gran edificio. Hugo César Miranda Vallejo, #eCommerce and Digital Channels en CEMEX nos contará más sobre este canal online, cómo le ha funcionado a la marca y los logros que ha conseguido su portal. Comencemos por tu historia Hugo, cuéntanos un poco sobre ti, tu evolución profesional hasta llegar a CEMEX. Enlaces de interés: 👉https://academy.marketing4ecommerce.net/

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[MX] Conoce la estrategia de la cementera mexicana impulsando sus canales B2B y B2C, con Hugo César Miranda [215]

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This episode is 36 minutes long.

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This episode was published on November 3, 2022.

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