[MX] La piratería digital, cómo saber detectarla con Pilar Gordoa (Penguin Random House) [211]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

La digitalización ha tocado sectores tradicionalmente físicos, como el caso de las editoriales y comercialización de libros.  Primero llegaron los ebooks, luego los audiolibros y ahora las librerías cuentan con eCommerces propios.  Para entender un poco más este recorrido hacia la digitalización hablamos con Pilar Gordoa, Directora de estrategia digital, comunicación y marketing de Penguin Random House, quien nos comenta además de que trata su campaña "Pongamos punto final a la piratería". Enlaces de interés: 👉https://academy.marketing4ecommerce.net/

What this episode covers

La digitalización ha tocado sectores tradicionalmente físicos, como el caso de las editoriales y comercialización de libros. Primero llegaron los ebooks, luego los audiolibros y ahora las librerías cuentan con eCommerces propios. Para entender un poco más este recorrido hacia la digitalización hablamos con Pilar Gordoa, Directora de estrategia digital, comunicación y marketing de Penguin Random House, quien nos comenta además de que trata su campaña "Pongamos punto final a la piratería". Enlaces de interés: 👉https://academy.marketing4ecommerce.net/

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[MX] La piratería digital, cómo saber detectarla con Pilar Gordoa (Penguin Random House) [211]

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This episode is 50 minutes long.

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This episode was published on October 20, 2022.

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