[MX] La piratería digital, cómo saber detectarla con Pilar Gordoa (Penguin Random House) [211]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

La digitalización ha tocado sectores tradicionalmente físicos, como el caso de las editoriales y comercialización de libros.  Primero llegaron los ebooks, luego los audiolibros y ahora las librerías cuentan con eCommerces propios.  Para entender un poco más este recorrido hacia la digitalización hablamos con Pilar Gordoa, Directora de estrategia digital, comunicación y marketing de Penguin Random House, quien nos comenta además de que trata su campaña "Pongamos punto final a la piratería". Enlaces de interés: 👉https://academy.marketing4ecommerce.net/

Episode metadata supplied by the publisher feed · Published Oct 20, 2022

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[MX] La piratería digital, cómo saber detectarla con Pilar Gordoa (Penguin Random House) [211]

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