My 15-Year Journey: Why I Call Glasses “This Little One”

In this episode, the owner of MAKOTO EYEWEAR shares the surprisingly simple secret behind his 15-year success in Shinjuku and Ginza. He reveals why he calls glasses 'this little one' and how this unique approach transformed his business from just selling products to sharing passion. Discover how emotional attachment to merchandise can create lasting customer relationships and why 'selling what you can love' might be the most overlooked business strategy in today's profit-driven world. A heartwarming story about finding joy in commerce through genuine connection with both products and people.