My 2024 Year in Review

Episode 187 of the The Startup Ideas Podcast podcast, hosted by Greg Isenberg, titled "My 2024 Year in Review" was published on December 25, 2024 and runs 55 minutes.

December 25, 2024 ·55m · The Startup Ideas Podcast

Summary

My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures.Timestamps:00:00 - Intro01:38 Biggest wins05:54 Biggest losses and lessons11:47 - Q&A from social media18:00 - Growth across social platforms25:00 - Wealth breakdown and investments33:03 - Business updates48:16 - Productivity gains50:48 - New insights and learningsKey Points:• Personal milestone of having first child and significant net worth achievement• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"1) BIG WINS 2024:• Had a baby • Started lifting consistently (+15-20 lbs muscle)• Grew podcast into major platform• Hit personal net worth milestone2) Portfolio breakdown (fascinating):• 75% stocks• 16% private equity• 7% real estate• 2% cryptoTop holdings:• 10% Berkshire• 10% SPY• 8% Apple• 7% Amazon3) Business Updates:Late Checkout Agency (LCA):• Found their niche: AI interfaces + community products• Booked solid with major brands• Started taking equity deals with billion-dollar companies Boring Marketing & Boring Ads:• Both crushing it• $100M+ in ad spend managed• 76 meetings booked in next few weeks• Unbundling tools for DIY customers• Created Boring Holdings umbrella company5) Key productivity unlocks:• Switched to Yerba Mate for afternoon energy• Simplified from Notion to Apple Notes• Using Things app for to-do lists• Less tools, more focus6) Platform Growth 2024:YouTube: 11K → 146K subsX: 361K → 420K followersLinkedIn: 82K → 149KNewsletter: 72K → 120K subsPodcast: 360K → 575K downloads7) Best decision framework:"Friday Afternoon Test"- Only make big decisions Friday PM when tired- If it still feels right then, it's probably right- Prevents caffeine-fueled impulse choices8/ MAJOR hiring insight:"Day Zero Integrity Test"• Give unclear instructions for small task• See if they ask questions or just guess• Reveals everything about future behavior9/ Key lessons:• Trust but verify (especially with remote teams)• Simple over Complex• Double down on what's working• Build skyscrapers, not strip malls• Tech investment over immediate profits10) 2025 Focus:• Finding long-term business partners• Building more proprietary tech• Simplifying business structure• Going harder on current opportunities• Scaling what worksNotable Quotes:"If this scales, do I want to be in that business? If not, what is the business that I want to be in?""My main mission is to build skyscrapers, not strip malls."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg

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