EPISODE · Feb 23, 2026 · 21 MIN
My Anti-Black Friday Strategy
from Business Casual · host Matt Giovanisci
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I tested an anti-Black Friday strategy with no discounts and revenue dropped 34%. Here's what I learned about why seasonal businesses might actually need off-season sales.
What this episode covers
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I tested an anti-Black Friday strategy with no discounts and revenue dropped 34%. Here's what I learned about why seasonal businesses might actually need off-season sales.
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My Anti-Black Friday Strategy
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