My Best Copywriting Hack Of 2018 | Ep. 036

With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Original concept by Brian Dean (1:01) This concept is universal and proven over decades (1:51) The LOST example (2:01) Bucket brigades (3:04) Examples (3:22) Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)   Show Notes & Resources Mentioned Storytape Backlinko LOST (TV show) Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.