My Biggest Launch Ever… Here’s Exactly What I Did

Dr. Becky Allen breaks down her biggest course launch to date for the “No Kegels” course, arguing most creators underestimate the time and content volume required to sell. She describes a three-month runway: months one and two focus entirely on waitlist promotion and nurturing, then a one-week waitlist launch; month three shifts to a two-week lead magnet (a live workshop teaching clinicians how to identify root causes of pelvic floor dysfunction) followed by a five-day discounted offer to attendees, then a final public promo week before doors close. From Jan–Mar 2026 she posted 2–3 times daily on Instagram, mentioned the course on every podcast episode, and sent 59 launch-related emails. Dr. Becky credits success to more content, better organization (80% pre-scheduled via ClickUp with her VA), and first-time Meta ads (ROAS ~12, over $1,000 spent), while noting ads should follow proven messaging. She says this was her last launch of the course because she’s building something new and urges listeners to join her email list for the announcement.(00:00) - Welcome and Overview(03:01) - No Kegels Launch(06:49) - Launch Process Outline(16:00) - What Made It Work(21:37) - Big Takeaways and BurnoutJoin email list so you don't miss what I am building next! https://www.thepelvicpowerhouse.com/sign-me-upGrab your free guides:* From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/fromthegroundup* From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/fromthetopdown Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/ Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness Subscribe to "From the Ground Up with Dr. Becky Allen”: * Apple Podcasts: https://apple.co/47eQP84 * Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd * YouTube: https://www.youtube.com/@FromTheGroundUp-u4n/ Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/ "From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.