My Biggest Sales Mistake: Are You Negotiating With Yourself? episode artwork

EPISODE · Jul 13, 2026 · 3 MIN

My Biggest Sales Mistake: Are You Negotiating With Yourself?

from What’s Your Problem? with Marsh Buice · host Marsh Buice

Ep. 1014. Are you negotiating with your customer... or negotiating with yourself?In this episode I'm talking about Wallet Share—one of the biggest psychological mistakes we salespeople make.Too often, we assume a customer won't buy because we wouldn't. We project our own financial comfort level onto the customer, mistake silence for rejection, and start offering discounts or concessions before the customer has even objected.That's not negotiating with the customer. That's negotiating with yourself.In this episode, you'll learn: What Wallet Share is  Why salespeople talk themselves out of deals  How to stop negotiating from your own budget  Why silence isn't always rejection  How to present numbers with confidence and let the customer decide Whether you're selling cars, real estate, insurance, technology, or any high-ticket product, this sales principle will help you negotiate with more confidence and close more deals.Remember: "It's your obligation to give your customer options. It's their right to say yes or no."Don't negotiate from your wallet. Negotiate from their goals.TEXT ME!Support the show📣Who needs to hear this episode? Please share with ONE PERSON who needs to hear this message. 🛑 Watch & subscribe to episodes on my YouTube Channel: https://www.youtube.com/channel/UCiNqFo05MJ6_yCu1vJ3rX4A📝Show your ❤️ by thumbing a quick rating and review for any platform: https://www.marshbuice.com/reviews/new/🤝See my daily stories: https://www.instagram.com/marshbuice/

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Ep. 1014. Are you negotiating with your customer... or negotiating with yourself? In this episode I'm talking about Wallet Share—one of the biggest psychological mistakes we salespeople make. Too often, we assume a customer won't buy because we wouldn't. We project our own financial comfort level onto the customer, mistake silence for rejection, and start offering discounts or concessions before the customer has even objected. That's not negotiating with the customer. That's negotiating with ...

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My Biggest Sales Mistake: Are You Negotiating With Yourself?

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