My Business and Marketing Predications for 2026

2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed. Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive.  Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line. If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com