My Conversation with Alicia Tillman

from Founder's Journal · host Morning Brew

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways: All marketing is B2C marketing Communicate the balance between autonomy and authority Understand history to set strategy

Episode metadata supplied by the publisher feed · Published Jul 22, 2020

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My Conversation with Alicia Tillman

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