My Conversation with Alicia Tillman - Founder's Journal |...

What this episode covers

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways: All marketing is B2C marketing Communicate the balance between autonomy and authority Understand history to set strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Founder's Journal?

This episode is 13 minutes long.

When was this Founder's Journal episode published?

This episode was published on July 22, 2020.

What is this episode about?

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways: All marketing is B2C marketing Communicate the balance between autonomy and authority Understand history to set strategy Learn more about your ad...

Can I download this Founder's Journal episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.