EPISODE · Dec 30, 2025 · 13 MIN
My Exact Email Strategy for Launches
from Before the Launch with Brenna McGowan · host Brenna McGowan
I get this question all the time: “How many emails is too many during a launch?” Spoiler: The answer is usually more than you're comfortable with.In this episode, I’m walking you through thoughts and strategy on email frequency during a promo, why unsubscribes aren’t the end of the world, and how to decide who should get your launch emails (segment? whole list? soft opt-out?). If you’ve ever worried you’re “emailing too much,” this one’s for you.What you’ll learn in this episode:Why most business owners under-email during a launch (and how it costs them)My personal email cadence for a 5–8 day launchWhen and how to segment your list (and when to skip it)The real reason your audience isn’t buying What “soft opt-outs” are and whether you should use them🎧 Listen now and learn how to email confidently (and strategically!) during your next launch.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!
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My Exact Email Strategy for Launches
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