My Favourite Tip: Ann Handley - Train your writing muscles every day

You’ve heard it a million times - improving your writing will make you better at just about any job you can think of. But how do you actually improve? How do you hone the craft?   Marketing expert and bestselling author Ann Handley dedicates much of her own writing to teaching the craft, and she says the most important component of effective writing is the unique voice of the author.  Especially today, when everyone with a social media account is a defacto marketer, and AI writing tools are improving at rapid speed, the ability to communicate with your own unique, unaffected voice is the key skill that makes great writers stand out.  So how do you write in your own voice? Well, like anything else, it’s about a whole lot of practice! Ann teaches you how to make time for writing everyday, and how to ensure you have fun doing it. Connect with Ann on Twitter or Instagram or sign up to her newsletter You can find the full interview here: Marketing pioneer Ann Handley shares tools, tactics and attitudes that will make you a better writer *** My new book Time Wise is out now. You can grab a copy here.   Connect with me on the socials: Linkedin Twitter Instagram    If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at [email protected]   CREDITS Produced by Inventium Host: Amantha Imber Sound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.