My Favourite Tip: Matt Jones - Don’t underestimate aesthetics

At Four Pillars Gin, they have a mantra: they’re ‘makers, not marketers’. Ironically, they have some of the best marketing in the world!  But it’s all about function, according to Co-Founder and Brand Director Matt Jones. If being ‘makers’ is such a big part of the Four Pillars appeal, customers need to get as close to that making process as they can. That’s what aesthetics is all about.  Whether you hire people with a great eye for design, or you seek out the best creative partners, you can only go wrong if you assume your aesthetics don’t matter.  Connect with Matt on Twitter or the excellent Four Pillars website You can find the full interview here: Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics *** My new book Time Wise is out now. You can grab a copy here.   Connect with me on the socials: Linkedin Twitter Instagram    If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at [email protected]   CREDITS Produced by Inventium Host: Amantha Imber Sound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.