EPISODE · Nov 14, 2023 · 31 MIN
My First 16: Competing in a Crowd of Incumbents with Mercury's Immad Akhund
from a16z Live · host Seema Amble
In a new episode of My First 16, a16z partner Seema Amble talks with co-founder and CEO of Mercury Immad Akhund about the idea of a “minimum delightful product” in fintech, doing the spreadsheet math on unit economics early on, and how to compete in a category already filled with incumbents. 0:00 - 1:28 Introduction1:28 - 9:14 History of Mercury9:14 - 19:07 Mercury's first customers19:07 - 22:15 Scaling up22:15 - 25:48 Pricing journey25:48 - 31:37 Lessons and advice
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In a new episode of My First 16, a16z partner Seema Amble talks with co-founder and CEO of Mercury Immad Akhund about the idea of a “minimum delightful product” in fintech, doing the spreadsheet math on unit economics early on, and how to compete in a category already filled with incumbents. My First 16, a new video podcast from a16z, features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way.
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My First 16: Competing in a Crowd of Incumbents with Mercury's Immad Akhund
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