My Friends Are Better Than Yours Featuring Aria Wright

Aria F. Wright is a highly accomplished marketing executive with over two decades of expertise in developing and executing innovative consumer experiences for luxury brands. Her impressive career spans the entertainment, technology, and consumer packaged goods (CPG) sectors, where she has consistently leveraged integrated marketing strategies to drive brand growth and deepen customer engagement. Aria's portfolio boasts collaborations with luxury powerhouses including Moët Hennessy USA, Pernod Ricard USA, BET Networks, CoverGirl, and Microsoft.Aria has held pivotal leadership roles that shaped her extensive experience. These include Vice President of Client Partnerships and New Business Development at Iced Media, Associate Vice President of Brand Advocacy at Strategic Group (the Agency of Record for Moët Hennessy USA), and Vice President of Marketing for Frontline Marketing & Promotions (the Agency of Record for Pernod Ricard USA).Since 2018, Aria has channeled her expertise as the Principal and Founder of The Industry Connection, a specialized marketing consultancy focusing on lifecycle marketing. Through this venture, she skillfully deploys data-driven influencer marketing campaigns to enhance brand awareness and significantly boost direct-to-consumer sales. Her successes with leading national consumer affinity campaigns for clients such as Snoop Dogg's Indoggo Gin, AACA clothing, Miskeen Originals, the Global Black Economic Forum for Essence Communications, and CAMUS Cognac have helped establish consumer loyalty, trust, and a sense of shared values for her clients.Aria holds a Bachelor of Business Administration in Marketing from Temple University. Her professional ethos is deeply rooted in championing diversity, inclusion, and innovation, all while fostering authentic connections between brands and consumers. She continues to solidify her formidable reputation as a highly sought-after marketing leader, not only within the spirits industry but across the broader marketing landscape.Connect with BIG CED: https://www.youtube.com/@bigced328?sub_confirmation=1https://www.instagram.com/bigced328/ https://www.facebook.com/bigced328 https://x.com/bigced https://bsky.app/profile/bigced328.bsky.social https://www.linkedin.com/in/bigced/ https://www.twitch.tv/bigced328 https://www.dailymotion.com/bigcedhttps://open.spotify.com/show/35yBW0BTd4c7HvCnh9dVXz?si=HvZeE8RfTJGH6YjvHBiYzg&nd=1&dlsi=a147a471e6ab4c5c https://podcasts.apple.com/us/podcast/the-industry-cosign/id1638654676 https://www.iheart.com/podcast/269-the-industry-cosign-105171601/https://theindustrycosign.com/